Source : Motorola

Motorola launches Moto Tag: an alternative to Apple’s AirTags for Android 🔍

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Motorola has just announced the launch of Moto Tag, a Bluetooth object tracker designed to work with Google’s « Find My Device » network. This new accessory positions itself as a serious alternative to Apple’s AirTags for Android users.

A Tracker Inspired by AirTag 🔍

The Moto Tag closely resembles Apple’s AirTag with its round design. Like the AirTag, it’s powered by a replaceable CR2032 battery offering one year of autonomy. Its IP67 certification ensures water resistance (up to 1 meter for 30 minutes). However, Motorola added a unique touch: a multifunctional button. This button not only allows you to ring the connected smartphone but also to trigger the camera remotely. This feature will surely be useful for group photos or selfies, especially if taken with the brand’s new foldable smartphones, which you can find by clicking here.

One of Moto Tag’s strengths is the integration of an ultra-wideband (UWB) chip, which will allow precise object location. However, this precise location only works when paired with a compatible Android smartphone. Phones like the Motorola Edge 50 Ultra or Pixel models since the 6 Pro are compatible. Although this function is not yet available on Android, Motorola promises it will be soon.

Source : Motorola

Pairing the Moto Tag is simplified thanks to Google Fast Pair. Once the tag is turned on and near the smartphone, pairing is quick and intuitive. Users can then customize various options in the dedicated app. They can customize the tag’s name, alert volume, and check battery life.

Using Android’s Find My Network 📡

MotoTags are entering a market already occupied by Apple’s AirTags and Samsung’s SmartTags. While AirTags use Apple’s proprietary Find network, SmartTags use Samsung’s. As a result, if you don’t have an iPhone, you can’t use AirTags. The same goes if you don’t have a Samsung smartphone and want to use SmartTags.

With Moto Tags, it’s a different story. They don’t use a Motorola proprietary network, but Android’s new Find My Device Network, unveiled a few months ago. Google has confirmed that improvements will be made to its « Find My Device » network in the coming weeks to optimize location speed and accuracy.

In terms of privacy, Motorola emphasizes the security of Google’s « Find My Device » network. Location data is end-to-end encrypted. Only the tag owner, or people with whom they’ve shared access via the app, can see the tag’s location. Additionally, automatic alerts for unknown trackers are available on Android and iOS, ensuring protection against unwanted tracking.

Price and Availability 🤑

The Moto Tag will be available from August 2nd at $29 for a single unit or $99 for a pack of four. With this launch, Motorola joins other manufacturers like Chipolo and Pebblebee in the race for Android object trackers.


What do you think about these new Motorola trackers? And about Bluetooth trackers in general? Let us know in the comments.



Source : Motorola

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