Three foldables, new watches, and Glasses: what to expect from Samsung’s Unpacked 📱👓

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Samsung has finally confirmed the date for Galaxy Unpacked 2026: July 22, in London. It’s shaping up to be one of the company’s most consequential events in years, with a lineup that reportedly spans new foldable formats, deeper AI integration, and products designed to push the Galaxy ecosystem into new territory.

London, the stage for a strategic pivot 🔥

The choice of London isn’t incidental. Samsung is positioning the British capital as a city that sets trends rather than follows them — a framing that fits the ambition behind this event. The keynote will stream live on Samsung.com, Samsung Newsroom, and YouTube, starting at 3 PM Paris time (2 PM UK time).

Beyond the product reveals themselves, Samsung appears to be leaning into a bolder, more creative brand image, in a market where visible innovation has become a critical differentiator. After months of leaks, the official announcement finally puts a frame around what promises to be a packed summer for the company.

Three foldables in the spotlight 📱

This is arguably the chapter drawing the most attention: Samsung is reportedly preparing three foldable smartphones — a first for the company at this scale. According to multiple outlets, the lineup could include a Galaxy Z Fold 8, a Z Flip 8, and a new, wider model often referred to as the Galaxy Z Wide Fold.

Z Fold 8 Wide vs Z Fold 8 . © Ice Universe

The logic is straightforward: Samsung doesn’t just want to defend the foldable category anymore — it wants to redefine it through variety. The Fold would remain the flagship, ambitious model, while the Flip continues its established path. The new format would reportedly target a broader use case, potentially addressing a recurring criticism of the current Fold’s narrow cover screen.

Wearables take the stage too ⌚

The event isn’t expected to stop at smartphones. The Galaxy Watch 9 and Galaxy Watch Ultra 2 are also anticipated, reinforcing Samsung’s push to build out the Galaxy ecosystem around the wrist as much as the phone. Samsung seems intent on turning this Unpacked into a showcase of its full ecosystem, not just a string of standalone launches.

The strategy tracks: as the phone becomes more central to daily digital life, the watch naturally follows as an extension of it. By expanding its wearables lineup, Samsung is also working to lock in user loyalty in an environment where every connected device matters.

Smart glasses as the real surprise 👓

The genuine wildcard, though, may lie elsewhere: Samsung’s first smart glasses, widely referred to as the Galaxy Glasses. Multiple sources point to a possible reveal in London — a move that would place Samsung in an entirely new product category, somewhere between connected accessory and next-generation interface.

© Samsung/Google/ Gentle Monster

© Samsung/Google/ Warby Parker

This isn’t coming out of nowhere. Samsung and Google have already hinted at joint work on an XR ecosystem. But this time, the stakes are different: this wouldn’t just be teasing an idea — it would be Samsung laying down a credible first product in a market that’s still taking shape.

Samsung wants to make a statement 🌟

The July 22 Galaxy Unpacked is shaping up to be a pivotal moment — for foldables, for wearables, and possibly for the direction Samsung wants to set for the entire market. If the company can turn these announcements into genuinely compelling products, it won’t just be launching new devices — it could be rewriting the hierarchy of its own catalog.

The real question Samsung won’t be able to dodge for long: do these new formats answer an actual need, or are they mainly there to reignite interest in an already well-established lineup? Either way, London looks set to kick off a summer that will keep people talking.

What are you most curious about — the « Wide » Fold, the Galaxy Glasses, or the new Watch lineup? Let us know.