Google Search Goes AI Mode: The End of Classic Search Engines ? 🤖

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Google has just hit the accelerator on artificial intelligence with its brand-new « AI Mode. » More than just an update, this is a paradigm shift: no more ten open tabs to compare information—AI now delivers a direct, detailed, and organized answer.

A Smarter, More Contextual Search 🧠

With the integration of Gemini 2.0, Google no longer just displays links—it processes, analyzes, and structures information to provide an intelligent overview capable of answering complex queries. This is a direct response to the advances of ChatGPT Search and Perplexity.

AI Mode relies on an advanced technique called « Query Fan-Out, » which launches multiple searches in parallel across different subtopics before compiling them into a clear and detailed response. For example, if you’re wondering which smart ring is best for sleep tracking, Google will compare all available options and present you with a summary table highlighting the strengths and weaknesses of each product.

Another key feature: users can now interact with generated answers, asking follow-up questions to explore topics more deeply. This is no longer just a search engine; it’s a true knowledge assistant.

A Counterattack Against Competitors… and a Threat to the Web? ⚔️

Google isn’t making this shift by chance. The rise of ChatGPT and Perplexity is pushing the tech giant to rethink its model. But this AI Mode raises a crucial question: what happens to websites?

If Google becomes too effective at delivering answers, users will have less need to click on website links. This could weaken the web ecosystem, as a significant portion of traffic depends on Google searches. Google reassures by stating that links remain central to its approach, but doubts persist.

A Step Towards the Future, But at What Cost? 🤔

With AI Mode, Google is transforming its search engine into a true intelligent assistant, capable of answering complex queries with unprecedented precision. While this technological leap is promising, it also raises concerns about the future of the web and its impact on content creators.

The question remains: will this evolution mark a true revolution, or will it be adjusted based on user feedback? One thing is certain—the battle for online search dominance has only just begun.

Que pensez-vous de ce virage de Google ? Avez-vous déjà entendu parlé, ou utilisé des IA pour faire de la recherche en ligne ? Venez en discuter en commentaire.