Spotify hikes prices again: how high can your music bill go ? 😡

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Thought your Spotify subscription was safe from another price hike? Think again. The Swedish streaming giant just announced another round of increases for French users—barely a year after the last one. This time, the Family plan breaks the symbolic €20/month barrier, and every other tier is getting pricier too. Is this just a routine adjustment, or the start of a subscriber exodus? Let’s break it down.

The new pricing: everyone pays more  💸

Starting July 2025, every Spotify plan in France is getting a bump:

• Individual: €12.14/month (up from €11.12)
• Duo: €17.20/month (up from €15.17)
• Student: €7.07/month (up from €6.06)
• Family: €21.24/month (up from €18.21)

© Spotify

That’s a 9% to 17% increase, averaging around 14%. For the first time, the Family plan crosses the €20/month threshold—a psychological barrier that’s sure to raise eyebrows.

The official line: innovation, or just smoke and mirrors? 🛠️

Spotify says the price hike is all about “continuing to innovate and improve our service.” But in reality, there’s no major new feature launching alongside the higher prices. No Hi-Fi streaming, no headline-grabbing upgrades. The explanation feels vague, and many see it as a response to shareholder pressure and rising costs—especially as rivals already offer lossless audio or more artist-friendly payouts.

User reactions: subscribers aren’t buying it 😤

Social media is buzzing with frustration, as many users threaten to jump ship to Apple Music, Deezer, or Qobuz—platforms that tout better audio quality or fairer artist compensation. For some, Spotify is starting to feel like “the Netflix of music,” with price hikes coming faster than meaningful improvements. The backlash is growing, especially after recent controversies over Spotify’s artist payment policies and political stances.

Is Spotify still the obvious choice? The decision is yours 🤔

With over 100 million paying subscribers in Europe and 678 million active users worldwide, Spotify is still the streaming king. But with each price hike and no major innovations, is the company risking its lead? In a market where the competition is only getting stronger, that’s a question worth asking.

Spotify is betting that its dominance will keep users loyal, but every price increase pushes some closer to the exit. Is there really no ceiling to what we’ll pay for music? Only time will tell, but one thing’s clear: in the streaming wars, user loyalty is never guaranteed.

How much would you pay for your music? Does this latest price hike have you considering a switch? Drop your thoughts in the comments—let’s get the conversation started!