« Moments »: the Netflix ad thanks to subscribers 🎬

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Netflix, the streaming giant, has launched a new feature, « Moments, » which allows subscribers to relive and share their favorite scenes on social media. This user-driven advertising initiative is part of Netflix’s strategy to boost user engagement and promote the platform in a fresh, innovative way.

A feature to relive emotions 🎥

The « Moments » feature addresses a common desire among Netflix users. Many often want to rewatch memorable parts of their favorite series and movies, whether it’s a powerful speech, an emotional scene, or a humorous line. With this new option, subscribers can easily save these moments. To access this feature, users simply press the screen while watching a video, which brings up the « Moments » option at the bottom left. Users can then save the clip in a dedicated tab, making it easy to revisit and share these meaningful moments later.

Source : Netflix

Sharing on social media🌐

One of the most remarkable aspects of « Moments » is the ability to share these clips on various social platforms such as Instagram, WhatsApp, and Snapchat. However, Netflix takes a clever approach. Rather than allowing direct sharing of the clip itself, the platform encourages users to redirect friends to the series or movie on Netflix. When a user chooses to share a « Moment, » a link is generated to prompt others to watch the full content.

Source : Netflix

This effectively turns subscribers into brand ambassadors, increasing Netflix’s visibility and potentially bringing in new subscribers.

Impact on Netflix’s marketing strategy 📈

This feature aligns with a broader trend in content marketing. Users take an active role, essentially becoming advertisers who promote the brand. By allowing subscribers to share key moments from their favorite shows, Netflix taps into the power of viral marketing, which can also encourage more people to subscribe. Seeing friends share scenes could spark interest or curiosity. This strategy also aims to strengthen loyalty among existing subscribers, who may feel more connected to the platform by sharing personal and meaningful content.

Feature availability 🌍

The « Moments » feature is now available worldwide on iOS, with its release on Android expected by the end of the year. Netflix has also indicated that it plans to extend this feature to other platforms, such as the Web and smart TVs, although it has not specified a timeline for these future developments. This underscores Netflix’s commitment to constantly innovate and enhance the user experience.

Tell us!!!What do you think of this new « Moments » feature? Will you be sharing your favorite scenes on social media? Share your thoughts in the comments!

Source : Netflix