Facebook and Messenger back together 📱🤗

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Facebook wants to reintegrate Messenger into its app 🤩

« We are currently testing the ability for users to access their Messenger inbox from within the Facebook application and you’ll see that we will be expanding these tests soon. »

And no, for now, no official date communicated, but the change of course will certainly be appreciated by those who had been disappointed at the time to see their messaging migrate to another application in its own right.

Nevertheless, at the end of last December, users had already spotted a test performed by Facebook as you can see on the image below.

Well that’s new on Facebook 👇
Cc @MattNavarra pic.twitter.com/bPqYRV8DPu

— Jeff Higgins (@ItsJeffHiggins) December 25, 2022

How to understand this change from Facebook ? 🤔

Remember, it was a big deal when Facebook decided to separate the two mobile apps in 2014 to provide « a better experience« .

At the time, Mark Zuckerberg said in a Q&A session :

« Messaging is becoming more and more important. On mobile, each application can only focus on one thing, in our opinion. »

But it is clear that the situation has changed. The director of Facebook indicates that the sharing of Reels by private message is increasingly important :

« On Instagram, people are already sharing Reels nearly a billion times a day through DMs, and on Facebook, we’re seeing private sharing of Reels grow rapidly as well. »

Sources : Meta, Presse Citron