Netflix’s « Basic » plan coming to an end soon? 📺

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The streaming giant’s subscription plans have evolved over the years. At the end of last year, the platform unveiled a new plan incorporating advertising. While this new offer marked a real change of strategy for the platform, it now appears to have been a success.

Netflix discontinues its  » Basic  » plan 🚮

Currently, the Netflix offer is divided into 4 formulas:

• The « Basic withs Ads » plan, priced at €5.99, gives you unlimited access to 85% of the Netflix catalog in Full HD (1080p) from 1 device.
• The « Basic » plan for €8.99, which gives unlimited access to the entire Netflix catalog, but only in HD (720p) from 1 device.
• The « Standard » plan costs €13.49, and gives you unlimited access to the entire Netflix catalog in Full HD (1080p) from 2 simultaneous devices.
• The « Premium » package, priced at €17.99, provides unlimited access to the entire Netflix catalog in UHD/4K from 4 simultaneous devices.

However, having removed the « Basic » plan from its catalog in Canada since May, Netflix has decided to do the same in the United States and the United Kingdom. What’s more, the basic subscription has changed its name. Previously called « Basic with Ads », it has been renamed « Standard with Ads », as the « Basic » offer no longer exists.

Advertising more profitable for Netflix?

This discontinuation of the  » Basic  » plan marks a real turning point for the platform. While the ad-supported offer had caused controversy internally and had been timidly launched by Netflix, it is becoming clear that it is more profitable than the old « Basic » offer. On the other hand, it costs less for the consumer, and offers better video quality.

Existing subscribers to the  » Basic  » plan will be able to keep it as long as they don’t cancel their subscription or switch to another plan. New subscribers must choose one of the three remaining offers.

Given that this new offering has already been rolled out in major markets such as the USA, Canada and the UK, it’s clear that it’s only a matter of time before other countries are also involved.

What do you think of Netflix’s new pricing structure? Tell us in the comments.

Source : The Verge