Edits: Instagram’s bold answer to CapCut ✂️

Cliquez ici pour lire en français

Instagram is done being just a showcase for videos edited elsewhere. With Edits, its brand-new built-in video editing tool, Meta’s social platform is stepping directly into CapCut’s territory—the go-to app for creators on Reels and TikTok. The goal? Keep creators inside the Instagram ecosystem, instead of watching them edit elsewhere and import later. And clearly, Meta is serious about turning Instagram into an all-in-one mobile creative studio.

A clean yet powerful interface ✂️

With Edits, everything happens within Instagram—no need to switch to another app just to trim, time, or caption a video. Creators can now:

• Cut, crop, and speed up clips
• Add music
• Layer video overlays
• Apply visual effects
• And navigate it all through a sleek interface designed for ease of use, even for beginners

It’s all built to be fast and accessible. You don’t need to be a pro editor to figure it out.

Instagram is clearly borrowing the features that made CapCut a hit, while baking them right into its own platform. That’s a big time-saver for creators—and a smart move from Meta to keep users within its walled garden.

Meta vs ByteDance: the tool war heats up ⚔️

This launch is part of a larger battle between Instagram and TikTok. CapCut quickly won over creators with its ease of use and robust features. As a result, many Reels today are actually edited… in CapCut, then uploaded to Instagram.

With Edits, Meta aims to bring that creative traffic back in-house—and more importantly, stop its top creators from constantly relying on rival tools.

The strategy is crystal clear: retain creators on the platform by giving them everything they need—from shooting, to editing, to publishing—in one place. A bold move, but a logical one in a content world that moves faster than ever.

What does this mean for content creators? 📱

For creators, it’s clearly good news. No more bouncing between apps or exporting and re-importing files. Everything is centralized.

And since Instagram is currently testing Edits with selected users in the U.S., we can expect a gradual rollout over the coming months.

Will it be enough to pull pros away from CapCut? Maybe not. But for a large chunk of creators who prioritize speed and simplicity, Edits might quickly become a go-to option.

With Edits, Instagram is sending a clear signal: it wants to be the complete platform for video content creation. More than just a social network, Meta is positioning Instagram as a fully equipped mobile creative hub. The real question now: will creators embrace this built-in tool at scale?
The editing war is only just getting started.

Let us know in the comments what you think of this new move.
Would you do all your editing directly on Instagram if the tool is good enough?
We’re looking forward to your thoughts!

💬 So, are you Team CapCut or ready to try Edits?
Let us know in the comments what you think of this new move.
Would you do all your editing directly on Instagram if the tool is good enough?
We’re looking forward to your thoughts!